Warm, editorial brand design
Full online store with secure checkout
Products that are easy to browse and buy
The brief
Oak + Isle makes non-toxic, plant-based cleaners scented with real essential oils — products made to romanticize the everyday, not hide under the sink. They needed an online store that felt as elevated as the bottles themselves: warm, editorial, and effortless to shop.
What we built
An online store designed around the brand and its clean, natural feel.
- Warm, botanical, editorial design that leans into the “clean living” feel
- Full product catalog organized by everyday use
- Secure checkout and customer accounts
- Mobile-first layout that shops beautifully on a phone
How it helps them show up on Google
Shoppers search for what the product is, not the brand. The site says it plainly.
- The home page title names the product: natural, non-toxic cleaners with essential oils
- Each cleaner has its own page, like the everyday cleaner and the bath cleaner
- A shop page for all natural, non-toxic cleaners, plus a page for bundles
Someone searching for a non-toxic bathroom cleaner finds a page for exactly that product.
The result
A storefront that looks as clean as the products inside it — and makes stocking up on safe, great-smelling cleaners effortless.
