Showcases available model homes
Custom-build inquiry path
Mobile-first design
The brief
Shetler’s Legendary Homes builds custom and model homes in Strasburg, Ohio. Buyers wanted to tour what’s available; Shetler’s wanted more custom-build conversations.
What we built
A model-home showcase that serves both kinds of buyer.
- A showcase of available model homes
- Inventory pages with the details buyers ask about
- A clear inquiry path for custom builds
How it helps them show up on Google
Home buyers search for answers before they search for a builder. The site has a page for each question.
- Separate pages for pricing, energy efficiency, build quality, and how to purchase
- An articles section for ongoing content
- The business address and location are labeled so Google knows where they are
A buyer comparing home builders finds real answers on price and quality.
The result
Model-home shoppers and custom-build prospects each find their lane — and both end at a conversation with Shetler’s.
