Browsable rollback & chassis inventory
Detailed listing page per truck
Built to drive sales inquiries
The brief
Zermeno’s sells heavy-duty rollback tow trucks and chassis, and the inventory moves. Buyers needed a live, browsable picture of what’s on the lot right now.
What we built
An inventory-driven dealer site where the trucks are the homepage.
- Live inventory listings for rollbacks and chassis
- A detailed page for every truck — specs, photos, and price
- Inquiry paths built to drive sales calls
How it helps them show up on Google
Truck buyers search by make and model. The inventory is set up that way.
- Separate pages for Ford, Chevy, and Freightliner rollbacks
- Every truck has its own listing page, named with the year, make, and model
- New listings give Google fresh pages to show as inventory changes
A buyer searching for a 2026 Ford F-650 rollback can land on that exact truck.
The result
Serious buyers arrive knowing the truck they want — inventory browsing online, deals closed on the phone.