Clear paths for leaders, students, and recruiters
Bootcamp program with enrollment path
Book-a-conversation CTA throughout
The brief
Scrumiz.ai helps enterprises adopt AI through Agile-Lean coaching, and trains the next generation of AI delivery leads. The site had to speak to three very different visitors: executives, career-changers, and recruiters.
What we built
A dark, modern consulting site that sorts visitors on arrival.
- A "What brings you here?" chooser that sends each visitor down the right path
- ScrumMaster Bootcamp program pages
- Service pages for consulting, coaching, and AI enablement
- Book-a-conversation calls to action throughout
How it helps them show up on Google
A consulting firm is searched by what it helps with. The site says that in the title and gives each audience its own page.
- The home page title names the services: AI-powered Agile coaching and ScrumMaster training
- Separate pages for the bootcamp, for recruiters, and for the founder
- An insights section for articles
- The company details are labeled so Google can read them
Someone searching for ScrumMaster training finds the bootcamp page.
The result
Each type of visitor lands on the page meant for them, with one clear next step.
