Metal roofing, steel structures, and lumber
Dealer locations page
Contractor training and certification
The brief
Swartz Brothers supplies metal roofing, custom steel structures, and building materials across Northern New York. They sell to both homeowners and contractors.
What we built
A supplier site that serves two audiences.
- Product pages for roofing, steel structures, board & batten, and lumber
- A dealer locations page
- A contractor program page for training and certification
- Two phone lines and a contact form up front
How it helps them show up on Google
Builders search for the material they need. So each product line has its own page.
- Separate pages for metal roofing, steel structures, board and batten, and lumber
- A dealer locations page for people searching nearby
- A home page description that names the area: Northern New York
- The business details are labeled so Google can read them
A contractor in Northern New York searching for metal roofing supply finds the metal roofing page.
The result
Homeowners and contractors both find what they need and how to order.
